Federighi defends Apple's iOS 14 anti-tracking feature

Apple's Craig Federighi says the iOS 14 anti-tracking move is a core Apple value, and expects advertisers' fears will prove unfounded. Craig Federighi Following Apple's statement that it is "fully committed" to its App Tracking Transparency (ATT) privacy feature, the company's Craig Federighi has been backing up the policy. He claims that it is part of what has always been Apple's core values, and that he believes it ultimately won't damage advertisers as much as has been claimed.